4 Rivers launches pop-up grocery marketplace

With many everyday essentials having become a scarce resource at traditional retailers, 4 Rivers Smokehouse and The COOP have come up with an alternative.

On Thursday, March 26, 4R Restaurant Group launched Groceries 4R You, "an affordable grocery marketplace that offers consumers access to a limited list of hard-to-find items at 4 Rivers Smokehouses and The COOP during the COVID-19 pandemic," according to a press release.

4R Restaurant Group recognized the need to provide people with essential food, kitchen and hygiene items that have been hard to find due to the coronavirus pandemic, and it decided to offer the communities it serves another option. 

Groceries 4R You is offering paper towels, toilet paper, disposable plates, ground beef, chicken breasts, half chickens, spaghetti, black beans, white rice, milk, beer and more while supplies last. Additionally, 4 Rivers products such as BBQ sauces, rubs and jerky will be available.

Products can be ordered online at 4 Rivers' website and The COOP's website, or through the 4 Rivers app.  

“More so than ever before, providing a safe and healthy environment for our guests and team members remains our top priority," said John Rivers, founder and CEO of 4R Restaurant Group. "The launch of Groceries 4R You creates a safe, one-stop-shop for our guests to pick up essentials from the convenience of their car.” 

Products will be available daily during normal business hours at The COOP in Winter Park and all 4 Rivers restaurants, except the downtown Orlando location, through the new pop-up, drive-thru tents.