- December 6, 2024
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The Garden Theatre today announced it is collaborating with Florida-based Victory Productions to launch a new theatrical season of live performances beginning in 2023.
The partnership will bring a range of live performances to the Winter Garden theater. Victory Productions is a national entertainment company that specializes in designing and producing live performances and events around the country.
Beginning in early 2023, the season will open with “Rock of Ages,” followed by “Next to Normal” and “Something Rotten!” The season will close in early summer with “Dreamgirls.”
Performance dates for the upcoming shows, including ticket on-sale dates, will be announced soon.
“Our patrons are eager for live performance to return to the Garden Theatre, and this partnership with Victory Productions allows us to continue to provide quality arts and culture experiences for our community,” said Keith Smith, interim vice chair of the theatre’s board of directors. “We share with Victory a mission of bringing high-quality, professional and inclusive live theater to our stage.”
Victory Productions President Fernando Varela added: “While Victory Productions has a national clientele, Central Florida is our home. We look forward to being a part of Garden Theatre’s new focus and direction bringing quality production that audiences have become accustomed to seeing,”
The theater halted producing live performances in August to allow its board and staff to conduct an internal review of operations from a strategic growth perspective. As part of this work, the theater established partnerships with the Edyth Bush Institute and Arts Consulting Group.
Edyth Bush Institute has prioritized conducting an organizational assessment that identifies Garden Theatre board’s leadership strengths, challenges, opportunities for growth and how to grow successfully.
Arts Consulting Group is nationally recognized for its expertise in arts and culture, and promoting strategic and operational best practices. Its work will assist in developing, evaluating and creating a vision and structure for the Garden Theatre that supports important strategic alliances. The process includes an assessment of culture, arts focus, programming and organizational structure, leading to creating a strategic plan which will keep the theater relevant.
“This has been a journey to identify where we can improve, continue to grow, and serve the community,” Smith said. “These are strategic partnerships with a shared purpose of growing Garden Theatre and its future. We are determined to provide theatre in our community that is relevant, inclusive, and provides something for everyone.”
For more information, call the Garden Theatre Box Office at 407-877-GRDN (4736) or visit gardentheatre.org.