West Orange Times introduces new free edition

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WEST ORANGE — To expand its audience and deepen its penetration as the leading news medium for West Orange County, the West Orange Times launched this week a new free edition, called the West Orange Times & Observer.

The newspaper also shifted its day of distribution from Wednesday to Thursday.

With the introduction of the free West Orange Times & Observer, the two newspapers will boost total circulation to 15,000. That includes roughly 5,000 paid subscribers to the West Orange Times and 10,000 free editions of the West Orange Times & Observer, which will be available in more than 150 racks throughout Winter Garden, Windermere, Ocoee, Oakland, Gotha and Dr. Phillips.

Paid subscribers will continue to receive the paper directly by mail, including the legal advertising section and special weekly coupons, which will not be available in the free edition.

In addition to the changes in the print edition, the West Orange Times and West Orange Times & Observer will continue to expand online, including its website, wotimes.com, and accompanying social-media initiatives on Facebook and Twitter. Readers will receive breaking news, additional coverage of schools and more.

“One of our goals is to make sure we remain the No. 1 local news source for West Orange County,” said Dawn Willis, publisher. “At the same time, we want to give our advertising partners a larger audience to help them grow their businesses. So we’re adopting a strategy of combining our paid distribution with free distribution.

“With more people reading our two papers or reading us online, we believe we’ll help create a greater sense of community in West Orange County and a more informed community,” Willis said.