The town of Oakland was honored by the Florida Public Relations Association for excellence in public relations for “Santa’s Lane Drive Through Christmas.” The community holiday event was recognized with an Award of Distinction in the category of “Public Relations Programs: Special Event” during the recent Mid-Florida Image Awards.
Several members of the town’s staff planned and promoted the event: Valerie Gibbons, event coordinator/permit tech; Elisha Pappacoda, administrative services and communications director and FPRA Lake County Chapter president; and Ashlynn Webb, public arts and heritage coordinator and FPRA Orlando Chapter Image Awards chair.
Oakland’s annual holiday event was reimagined in 2020 due to COVID-19. With a new drive-through format, the event offered residents the same spirit of joy without the risk associated with a physical gathering. It proved to be a popular decision, as there was much more participation than the previous year due to an outpouring of community support.
The Image Awards provides public relations practitioners a platform to be recognized in their home markets for outstanding public relations tools and programs.